Slowing down on city streets

Slowing down on city streets radar speed sign

Slowing down on city streets

Article orignially published September 20, 2016 on

Slowing down on city streets radar speed sign

Speeding is a concern in every neighbourhood in Brantford.

“While I was campaigning I think it’s something we all heard while going door-to-door, speeding is a concern citywide,” Ward 1 councillor Rick Weaver said.

The City of Brantford and members of the task force to review options to reduce vehicular speed on residential streets officially launched its Speed Watch program with radar feedback signs on Tuesday by highlighting one of the signs on St. Paul Avenue near Ada Avenue.

The city has purchased 10 signs with solar panels to power them at a cost of $4,500 each. Signs are currently on St. Paul Avenue and Grand River Avenue. The program coincides with back to school and for the first month all of the signs will be placed in school zones or school walking zones.

The LED signs show motorists their speed as they come toward the sign and if they are going over the speed limit posted below the sign it lights up red with the cars speed, if the motorist is under the limit it lights up green and there is a ‘thank you,’ below the car’s speed.

“It keeps people mindful of their speed,” general manager of public works Beth Goodger said. “Makes people think about the safety of others.”

The signs record the time and date of speeding incidences which will be given to Brantford Police Services to analyze and use to their discretion. It does not take photographs of license plates.

Weaver said it’s no longer cost effective for police to have officers around the city with radar guns.

“It gives police an idea of where the speeding is happening, but also what time it is happening, so they can be there and hopefully there’s a zero tolerance,” he said.

Brantford Police Sgt. Grahame Lee said the program is all about community safety and that people really need to keep their speed in mind.

“This is a good place for one of the first signs because it is so close to the intersection of Brant Avenue and St. Paul Avenue which is our number one intersection for collisions in the city,” he said.

Weaver said this allows the city to help citizens who have speeding concerns in their neighbourhood because they can make a complaint, city staff and councillors can add that street or intersection to a list and every month those 10 units will move according to the list.

“It instantly changes their behaviour and hopefully they take that further and even when there’s not a sign they think about their speed,” Weaver said.

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